Brian Frey, guest contributor. Note: This article was produced from my podcast interview on The B2B Revenue Executive Experience, March 27, 2018. Any B2C company knows that customer experiences are a number one priority. What can B2B sales organizations learn from B2C customer experiences? More … Read More
Why Listening Can Increase Your Sales
When sales fall short the obvious culprits get the blame: the product line is weak, prospects don’t get your value or the price is too high. But no one blames it on inadequate listening skills. And yet, listening has been the focus of many studies … Read More
How to Create Trust and Value With Any Buyer
Reading time: less than 2 minutes Customers want value, and they want the sales rep they deal with to bring value themselves. How so? By not wasting their time, being honest, offering distinctive and relevant insights they can benefit from. To bring value, however, you … Read More
7 Customer Care Secrets of Dunkin’ Donuts & Chick-fil-A
“When it comes to creating great customer experiences, virtually any business, start-up or nonprofit will profit from the best-insights of Dunkin’ Donuts and Chick-fil-A.” As two of the kingpins in the quick-serve restaurant business, they both have exceptional brand recognition and exceptional financial performance. It didn’t … Read More