You can generate positive responses; book more appointments and close more sales with million dollar sales emailing techniques.
The best part, it requires the mastery of just a few simple tactics starting with writing clear, concise and compelling emails. Say it to yourself… Clear. Concise. Compelling. Say it again … Clear. Concise. Compelling.
If that annoyed you just now – that’s okay! Stay with me. It was for a very good reason.
This is the “tried-tested-proven” formula for penetrating your prospect’s avalanche-like information load today, and compelling them to take the action you want! Simply put, if you want to possess the power to inspire a prospect to read and reply to your email favorably, you must know the fundamentals of generating results.
When you send an email to a prospect the decision whether or not to read your email occurs lightning fast. There are two main tests you must pass with flying colors to get buyers interested enough they will take the action you desire.
The first test you need to pass unfortunately kills 9 out of 10 sales prospect emails. Why? Because, it can’t pass a simple 3-second test. Are your emails landing in the 10 percent that pass the test and get opened by the prospect?
TWO TESTS YOU MUST PASS:
- 1st Test: 2-3 seconds. They are looking to see if they recognize your name, whether your subject line creates sufficient interest, and if the preview pane (first sentence or first few words) provides an appealing, highly relevant purpose for your email?
- 2nd Test: 4-12 additional seconds approximately will be invested if you pass the first test. They scan your email twice, looking for why you are writing them and the potential benefit for taking the time to seriously consider your request. They also scan for a specific call to action – what do you want from them exactly?
Now, if you past both tests with flying colors the customer will use the remaining time to read all 100 to 120 words (shorter the better) more carefully. Next, they will take one of four actions: delete, forward, act on later, or act on your email right now.
Crawl inside your prospect’s mind and eavesdrop on what they are thinking when reading sales emails. They are asking themselves seven questions:
- Is this relevant to my needs or issues?
- What do I gain from this?
- Do I want to add this to everything else I have to get done today?
- Is this a priority?
- Why does this matter enough for me to stop my work and take action now?
- Is this going to be a hassle to deal with?
- Is this person bringing value?
Without communicating this information effectively and quickly, you will be deleted and or forgotten. For much better results try these four easy to use techniques:
- Look at your past several emails and ask: Is your messaging weak in the subject line, preview line, the main body, or at the end? Is it too long? Make improvements as needed.
- Write the email for the customer, not for you. Don’t try to sell your product or services, sell your call to action.
- Answer as many of the seven questions above as possible. Focus on real needs or issues not iffy or generalized needs.
- Write a clear, concise call to action. What do you want them to do? Call you? Email you times they can meet? Introduce you to a coworker? Stick to your message.
Email will continue to dominate sales communications in the future. Write emails with a clear, concise and compelling message to land more sales.