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The 49 Commodity Crushing Differentiators of Value

Mark HolmesApril 11, 2017Sales strategy, Selling value, Value Proposition

Commodity Crushing Differentiators of Value

You want to make more sales. You want to communicate your value in a compelling way. You want to differentiate the advantages of your product or services to close sales. But, you fear justifying your value effectively to decision makers. You’re not 100% confident in … Read More

4 Tips For Handling Price Push Back Effectively

Mark HolmesMarch 27, 2017Sales training, Selling value

4 Tips For Handling Price Push Back Effectively

What does dealing with price push back have to do with landing important sales? Everything. I’m sure you’re aware that your competitor may not be under the same expectation to protect gross profit margin you are. No doubt, pressures to make sales on low-price are … Read More

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